Sunbelt Rentals UK & Ireland partners with Salesforce to drive their Digital Transformation, enhance customer experience and increase AI-powered efficiency

Phil Parker, CEO of Sunbelt Rentals commented on the digital transformation, “We’re excited to announce our partnership with Salesforce at their London HQ, marking a major step forward in how we operate and support our customers. This isn’t just about improving our own processes; it’s about redefining what’s possible for our business.
By integrating Salesforce's technology and Agentforce capabilities, we’re creating a more unified and responsive business, equipped to make smarter decisions at every turn. We will be leading with innovation, using AI and automation to better engage with our customers, anticipate their needs and deliver exceptional value faster and more efficiently than ever before.”

As part of its five-year strategy, ‘Sunbelt 4.0 – Equipped for Success,’ the company’s digital transformation that will modernise operations and streamline customer experience. The initial phase implements the Sales CRM and Service Cloud integration, unifying customer interactions and enhancing customer relationship management.

A new digital account opening process will enable credit accounts to be activated in minutes, fully paperless and integrated with Sunbelt Rentals’ systems. Enhancements to the company’s website will elevate the customer journey, providing an easy-to-use digital experience.

Future phases will launch a new quoting, order management and billing solution, enhancing pricing accuracy and product configuration. Integrated customer insights and feedback tools will ensure continuous improvement and agility in meeting customer demands.

Zahra Bahrololoumi CBE, CEO of Salesforce UKI, said, “We are thrilled to collaborate with Sunbelt Rentals and help drive the next phase of their digital transformation journey and help them to shape the future of their industry. The opportunity of agentic AI goes far beyond automation: it augments workers, unlocks new ways of working and productivity, and delivers customer experiences that are scalable, and more personalised.”

“Salesforce’s trusted AI platform will support Sunbelt Rentals in modernising operations and accelerating growth - enabling faster decisions, deeper customer insights, and more agile ways of working”.