Sunbelt Rentals Officially Launches in the UK & Ireland
news 01 Jun 2020
Today marks the official launch of Sunbelt Rentals in the UK and Ireland.
A-Plant’s rebranding as Sunbelt Rentals is the culmination of our strategic review that involved consultation with more than 2000 of our employees and customers. Our Sunbelt Rentals brand will operate across all 195 locations. All 18 of our specialist divisions have been aligned as part of the process to create one single overall identity, whilst retaining the individual specialist activities and expertise.
We aim to deliver a world class rental experience to our customers, and over the coming months we will be implementing a range of new processes and technology driven enhancements to its overall customer offering.
In addition, this summer we will launch our 2025 Sustainability Strategy in the UK. The strategy will focus on responsible ways of working, creating a positive environmental impact, whilst delivering social value and ensuring the creation of sustainable legacies for local communities.
We’re the largest rental company in the UK and no one matches the solutions we can offer to our customers. We’ve got an unrivalled range of specialisms, equipment and services, the scale of which only becomes clear to our customers when you see them all under one brand.Andy Wright, CEO of Sunbelt Rentals in the UK
“We’re making a significant investment in our equipment fleet and business operations as well as continuing our ongoing investment in our people, so that we continue to build fantastic teams of highly engaged employees, who in turn will deliver great service to our customers.’’
“Through our team of empowered, engaged and motivated experts we have a shared mission - to deliver a world class rental experience. We believe that by rebranding the business to Sunbelt Rentals and by bringing together of all of our specialist businesses into one joined up group of complementary rental offerings, we are able to create the platform to be able do this.”
The businesses will be aligned as part of the rebrand include Hewden Industrial, Live Trakway, A-Plant Lux, Rapid Climate Control, Mather+Stuart Power Solutions, Leada Acrow, A-Plant Rail, Tool Hire Express, A-Plant Powered Access, PSS HIRE, INLEC, EVERCAL, Hoist It, Opti-cal Survey Equipment, FLG Services, Astra Attachment Solutions, GB Access, A-Plant Accommodation and Plantfinder. These businesses will all be branded as Sunbelt, and will have an identifiable divisional name that recognises the relevant expert services they provide. For example: ‘Sunbelt Rentals Lifting’ or ‘Sunbelt Rentals Utilities’.